STARSHIP
I created these for an Atlanta-based sexual health company, Starship. They wanted to rebrand as a more classy and upscale establishment, more centered around women's sexual health and wellness, and this was my idea on how to take them in that direction.
DESIGN PROCESS AND SKETCHES
Adobe CC "LUST SANS"
I chose Adobe's Lust Sans and added some embellishments. I felt the font found a sweet spot between classy and modern.
It also had an appropriately thematic name, which I thought was clever and fun, though no potential consumer would be aware.
